Traffic without intent
Broad searches and missing exclusions can spend money on irrelevant visits.
GROW / Google Ads
Google Ads campaigns that connect your offer with relevant searches.
We turn business goals into Search, Shopping and remarketing campaigns. From account setup to optimisation and reporting, understand your spending and the enquiries it generates.
Management from €150/month · Initial setup from €250 · Advertising spend separate
WHEN GOOGLE ADS MAKES SENSE
A clear offer deserves a relevant audience.
Paid campaigns can support a service launch, enquiries within a specific area or store sales. We start with your offer, landing page and measurable goals, then select suitable channels and a testing budget.
Where does campaign budget go to waste?
An active ad is only the starting point. We review targeting, measurement and the journey from search to enquiry.
The wrong audience or location
Targeting needs to reflect where you operate and who your customers are.
Conversions you cannot track
Without correctly configured events, it is hard to connect spending with enquiries and orders.
Ads without a clear offer
Generic copy gives people little reason to choose your offer.
Overdue optimisation
Markets and searches change. Campaigns need reviews at the agreed frequency.
Pages that lose enquiries
Difficult forms, slow pages and unclear offers can prevent the next step.
OUR APPROACH
Campaign strategy built around your business goals.
We connect your offer, relevant searches, ads and landing pages in one plan. Available conversion data guides campaign decisions and improvements.
- Relevant search research, campaign structure and negative keywords.
- Search, Shopping and remarketing matched to your offer and eligibility.
- Form, call or order measurement subject to access and consent settings.
- Ad copy aligned with search intent and landing pages.
- Review of search terms, bidding and budget allocation.
- Monthly reporting on work completed, spend and tracked conversions.
FROM SEARCH TO ENQUIRY
Your offer
Your audience
Clear goals
Google Ads strategy
A clear message. Relevant targeting. Useful measurement.
Relevant ads
Landing page
Tracked conversions
GOOGLE ADS MANAGEMENT
Choose the right level of campaign management.
Three options for local businesses, service companies and online stores. We recommend a plan after reviewing your offer, market and available budget.
Local businesses
Local
For businesses serving a defined local area.
from 150 € / month
Indicative ad spend: €300–500/month
What we manage for you
- 1 local Search campaign
- Keyword research and exclusions
- Agreed conversion event setup
- Optimisation twice a month
- Monthly activity report
Recommended
Standard
For service companies with several advertising priorities.
from 200 € / month
Indicative ad spend: €500–1,000/month
What we manage for you
- Search and eligible remarketing
- Structured ad groups
- Agreed conversion tracking
- Weekly optimisation
- Ad variant testing
- Detailed monthly report
Stores and scale
Advanced
For online stores and more complex campaign accounts.
from 300 € / month
Indicative ad spend: €1,000–2,000/month
What we manage for you
- Search, Shopping and eligible remarketing
- Agreed Shopping feed setup
- Bidding strategy reviews
- Ongoing monitoring and adjustments
- Landing page recommendations
- Monthly report and review call
Management from €150/month. One-time initial setup from €250. Advertising spend is paid separately to Google through your own account. Your proposal specifies deliverables, costs and VAT treatment.
How we launch and manage campaigns
Understand each stage, retain account access and follow optimisation decisions.
- 01
Research and plan
Define audiences, offer, goals and budget limits, then select a campaign structure.
- 02
Set up and verify
Prepare ads, access and conversion events. Review landing pages before launch.
- 03
Launch and optimise
Monitor campaign delivery, search terms and conversion data. Adjust based on sufficient evidence.
- 04
Report and decide
Receive a monthly report and next priorities. Budget changes are discussed before implementation.
BEFORE YOU SEND TRAFFIC
Check the page your visitors will land on.
A slow page or unclear offer can make conversion harder. Our free tool provides automated checks for one web page; it is not a Google Ads account audit.
Check a page for free ↗MEASUREMENT AND CONTROL
Metrics that help you make decisions.
We agree what a conversion means for your business. Reporting separates advertising spend from management fees and explains the limits of the available data.
Cost and allocation
See campaign spend and how your advertising budget is allocated.
Meaningful conversions
Distinguish tracked forms, calls or purchases, depending on the implementation.
Cost per conversion
Review conversion cost and ROAS where reliable values are available. Profitability also needs margin and cost data.
Can I pause campaigns or change the budget?
You retain control of your account and advertising budget. You can request pauses or changes; implementation timing and management terms are set out in the proposal and contract.
Do you prepare and test the ads?
Yes. We prepare agreed ad copy and variants, then review available data. Additional photography, video or graphic production is scoped separately when needed.
How much does Google Ads management cost?
Plans start at €150/month for Local, €200/month for Standard and €300/month for Advanced. One-time setup starts at €250. The proposal confirms scope and VAT treatment.
Is advertising spend included?
Advertising spend is separate from management and initial setup fees. You pay Google directly through your own account. INDEV invoices the agreed services.
What advertising budget should I start with?
Indicative monthly ranges are €300–500 for Local, €500–1,000 for Standard and €1,000–2,000 for Advanced. We choose a budget after reviewing the market and objectives; these amounts do not guarantee a number of enquiries.
How soon will I see results?
Delivery starts after setup, ad approval and account requirements are met. Early data informs adjustments, while conversion volume and quality depend on market, budget and offer. We do not promise sales by a fixed date.
Which campaign types can you manage?
Search, Shopping, Display, YouTube and remarketing, depending on goals, assets and eligibility. Your chosen plan specifies included channels. Audience use and measurement depend on consent and applicable requirements.
How do you measure performance?
We define relevant conversions and verify implemented events. Reports cover advertising spend, tracked conversions and cost per conversion. Stores can also track order value and ROAS where data is available; these do not automatically represent business profit.
Google Ads
Request your Google Ads proposal
Tell us what you promote. We will contact you within 24h with useful questions and next steps.
Want to start with a question?
Send a short message →The initial discussion is free and carries no obligation. We do not launch campaigns or change budgets without your agreement.
Related services
Give your next campaign a clear direction.
Tell us what you promote and who you want to reach. We will recommend next steps and prepare a management proposal.
Send your enquiry — it is free ↗
INDEV / NEXT STEP
Let’s discuss what could work better.
Tell us where your business is now and what you want to change. We start with context rather than a list of technologies.